SERVICE BUSINESS OWNERS

I'll Get You More Qualified Leads Within 14 Days
Or You Pay Us Nothing

Without Chasing or Sharing Leads. Only High Quality Calls.

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$2,290,000+
Ad Spend Managed
3,887+
Qualified Leads Generated
3x+
Average Lead Growth
Victor Pazmino

Victor, the Google Ads Specialist for Contractors

Most home service contractors are overpaying for leads they can't close. Running campaigns that burn budget on tire-kickers, renters, and out-of-area calls. The problem is rarely the ad spend. It's the account structure, the targeting, and a landing page that was never built to convert. Victor fixes all three.

With 6+ years managing Google Ads exclusively for home service businesses and $2.29M+ in annual ad spend under management, Victor has rebuilt broken accounts into consistent lead machines for HVAC contractors, plumbers, and roofers across the US.

Reduced CPL from $214 to $43 for an HVAC company — an 80% cost-per-lead reduction
Increased conversion rate from 1.12% to 15.08% for a roofing company
Increased lead volume 72% for a plumbing company on $134K in ad spend

If your Google Ads account is generating clicks but not booked jobs, the issue is fixable. Book a strategy call and find out exactly what's holding your campaigns back.

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Our System Generates Qualified Leads Within 14 Days

Measurable

Every dollar spent is tied to a real lead. You'll see exactly what's working and what each call costs you.

Trackable

Full call tracking and conversion data so you always know where your leads are coming from, down to the keyword.

Predictable

A repeatable lead system that scales with your business — not feast-or-famine seasonality you can't control.

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Real People. Real Results.

"Before Victor we were spending a lot per lead and not getting enough of them. Since working together we hit $100K in monthly revenue and have been growing 10% every month since.

Derrick L.
Magic Windshields | Auto Glass Repairs & Replacements

"My calls are at a point now where I have to hire somebody else to answer my phone which is exactly what I've been looking for. The people calling me are genuinely looking for the service. Not the cheapos."

Sean M.
Veteran Auto Glass | Auto Glass Repairs & Replacements

"We were spending too much versus our sales. Victor got our ROAS back on track and helped us push through our busiest season Black Friday and Christmas."

Josh C.
RGBHaloKits.com | Automotive Lighting
Richard Meyer
Richard Meyer
Director of Growth

"Victor completely overhauled and rebuilt campaigns across six of my accounts — including one that generated $20,000 in revenue in its first month running."

Michael Norris
Michael Norris
Chief Marketing Officer

"Excellent paid search acumen and attention to detail. He routinely stayed late or showed up early to make sure his clients were taken care of. If you're looking for someone who truly cares about your ad account performance, I can't think of anyone better."

Jonathan Starzyk
Jonathan Starzyk
Director of Marketing

"When I needed a Google Ads and Google Tag Manager expert, I reached out to Victor. He was able to track booked appointments from beginning to end and used that data to improve search campaign strategy, copy, and targeting to increase impressions, clicks, CTRs, and conversions. 10/10 would recommend."

Frequently Asked Questions

Most clients see their first inbound calls within 7 to 14 days of launch. Campaigns are built around high-intent keywords people actively searching for your service right now, not browsing. The first 30 days is where we establish your baseline CPL and tighten targeting. By day 60 you have a fully optimized account generating consistent qualified calls.
Most agencies assign your account to a junior media buyer who's never run ads for a home service business. You get a specialist who has managed $2.29M+ in ad spend exclusively for HVAC contractors, roofers, and plumbers. I already know which keywords convert in your industry, which ad copy gets calls versus clicks, and how to structure campaigns around booked jobs,not just leads. You're not paying for someone to learn your market.
If we don't increase your qualified lead volume within the first 30 days you don't owe the second month. No fine print. During the strategy call we'll define exactly what qualified means for your business service area, job type, homeowners only so the benchmark is clear before we start.
We work with home service contractors spending a minimum of $2,000 per month in ad spend. Most clients in competitive markets are in the $3,000 to $5,000 per month range. During the strategy call we'll analyze your market, service area, and competition to give you a specific budget recommendation not a generic number.
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